The GfK B2B module allows for sales and rental information to be sent electronically to the market research group GfK. This information allows GfK to produce reports detailing changes in buying patterns throughout the industry.
In return for the retailer providing this information, GfK offer a number of benefits.
The Gfk integration within Electrosoft is an automatic process, with data uploaded to Gfk’s servers weekly with absolutely no user intervention required. This service has been closely developed between Glenfield and Gfk and utilises existing Windows technologies and internet access to ensure that the data that Gfk recieves is as as current as possible, whilst leaving the end user free of any requirement to run the process as and when required.